When we mentioned about mobile phones, I believe you can immediately think of many Chinese brands, such as Xiaomi, which ranks second in the world, Huawei, which is popular among Chinese people, or OPPO and Vivo, which are favorite among young people. However, there are more outstanding domestic mobile phone brands that are not familiar to Chinese people and are quietly plough overseas, charging into the international market and winning one overseas market after another.The IPRO phone is one of them.
New start: In South America, everyone knows about IPRO phones
In order to developing more business in the global mobile phone market, IPRO moved to a new place on August 11, 2021, which is located on the 28th floor, Building A, ANHONGJI Plaza in shenzhen with a bright and broad view, facing Shenzhen North Railway Station, the largest transportation hub in Shenzhen. The new building is full of science and technology feeling, brought together all sorts of unconstrained imagination. With the new office as a new starting point, IPRO will open new markets and businesses around the world and take the new challenges and opportunities.
IPRO mobile phones have been shipped more than 100 million units worldwide since 2009, and its products and services have been exported to more than 80 countries and regions around the world. It has been awarded the title of "Annual Key Cultivation and development of China's export brand" by the Ministry of Commerce. As early as 2010, IPRO is one of the best-selling mobile phones in South Africa, India, South America, the Middle East and other markets, and has won the reputation of "Annual Overseas Best-selling Brand" for many years in a row. It is also the Chinese brand with the highest open market share in South America, and is recognized as the "King Sale of South America" in mobile phone industry.
Contrary to the development process of many Chinese brands, IPRO took the lead in entering the overseas market from the beginning of its establishment, and it is one of the earliest Chinese intelligent manufacturing companies to practice "One Belt and One Road". Relying on IPRO's strong R&D, design and sales management capabilities, and through in-depth cooperation with local operators, IPRO has become a household name mobile phone brand. Although the global offline mobile phone market demand has been suppressed since the pandemic outbreak, it has also stimulated the demand for online mobile phone consumption. Therefore, IPRO set up an online global e-commerce network early in 2020 to welcome the new opening of online overseas sales, which is not only the result of developing brand business, but also an inevitable measure to improve competitiveness.
A new journey: "King of South America" opens a new chapter in globalization
The impact of the global epidemic, supply chain shortage, international freight crazy surge, to the mobile phone industry is an overwhelming impact. In such a difficult industry environment, Mr. Mei Zaichun, The CEO of IPRO mobile phone brand, revealed that "IPRO will firmly adhere to the process of globalization, and will launch the IPRO mobile phone tour in China this year".
"We are not afraid of competition, but also have the courage to fight hard," said Mei Zaichun. We should use differentiated product positioning, accurately find target consumers, another competitive track, become the leader of subdivided categories. The launch of IPRO in China is a natural outcome of the brand's development, and more overseas emerging markets will be explored in the future."
IPRO is located in the global mobile R&D center in Shenzhen, with an efficient R&D team of more than 200 people.Its global manufacturing center is located in China's Jiujiang Industrial Park.In 2019, IPRO invested heavily to establish an intelligent terminal ecological chain to achieve full-link hardware ecological management, becoming a technology-oriented pioneer enterprise integrating product research and development, production and manufacturing, and a long-term strategic partner of major global brands and operators.
IPRO has always been committed to creating international brands and building a century-old enterprise with excellent reputation. In the future, IPRO will uphold the enterprise mission of "let everyone enjoy the beautiful life brought by science and technology", strive to become a first-line brand abroad, and help the long-term construction and development of intelligent terminal ecology!