Since the reform and opening up, with the opening of the economic door, China has ushered in a golden period of development by riding the east wind of world economic development. In just a few decades, from China's high-speed rail in foreign orders, to Huawei, DJI and other domestic brands shining on the world stage, China has rapidly realized the transition from "Made in China" to "Intelligent Manufacturing in China" in the global competitive landscape. . In the rise of great powers, Chinese enterprises going overseas play a pivotal role.
China's mobile phone, making a name for itself overseas
In the early days, Chinese enterprises mainly participated in the international market in the form of foundries. Due to the natural shortcomings of technology, capital, and brands, they were in the middle and low-end links of the global value chain. With the continuous enhancement of China's national strength, as well as the continuous improvement of scientific and technological level and cultural self-confidence, the new generation of overseas enterprises has mastered core technologies, and realized the domestic autonomy of R&D, manufacturing, marketing, after-sales, and branding, and the high-end products and scale of overseas products. Accelerated expansion and accelerated integration between brands have become the key words for Chinese brands to conquer the world.
Today, in the field of domestic electronic products with outstanding advantages, "Made in China" is no longer synonymous with cheap and poor quality, but has become an endorsement of product technology and quality. Smart terminals represented by mobile phones are the best business cards of "Made in China". Thanks to the first-mover advantage of China's mobile Internet and the advantages of a complete set of electronic product supply chain, China has become the core area of the world's consumer electronics manufacturing, and innovative electronic products such as smartphones have become the most dazzling category among the many overseas troops.
IPRO, founded in Shenzhen in 2009, is a typical member of the mighty domestic mobile phone team. Relying on its own strong innovation strength and excellent overseas development and operation capabilities, it has become a leader in China's smartphone market.
IPRO strategic operators bitel, Moov, Telma
After more than ten years of overseas intensive cultivation, IPRO mobile phones are sold well in South America, South Asia, Africa, Middle East, Eastern Europe, Southeast Asia and other overseas markets, and have promoted strategic cooperation with bitel, moov, telma and other operators, and are deeply loved by local consumers. IPRO has also won a Chinese brand with the highest market share in South America. It has won the reputation of "Overseas Best-Selling Brand of the Year" for many consecutive years, and is known as the "King of South America" in the mobile phone industry.
In-depth customization, the aroma of wine is not afraid of deep alleys
The blue thread on the road, Yuru Yucheng. The development process of IPRO condenses the arduous journey of Chinese enterprises from local to global. In the early global market, a large number of corporate brands tended to sell a unified product template to the world, ignoring the differences in the cultural needs of people around the world, resulting in products that are popular in one area, but unacceptable and unpopular in the other.
When IPRO was founded, it focused on discovering the differences and needs of users around the world. When its research team first arrived in South America, they found that consumers here are more keen to find operators to make deals when it comes to buying mobile phones. Local operators occupy nearly 70% of the market, and it is difficult for foreign brands to take root here. In addition, users in South America are generally keen on sports and singing and dancing, but the mobile phones sold by operators are rarely optimized for regional cultural improvement, and are still a single product template that lacks customized design.
This made the founder of IPRO keenly aware of business opportunities. South American users like to sing and dance in their lives. IPRO upgraded the large-sized external unit for mobile phones, taking into account the portability. When this kind of mobile phone with a volume comparable to a Bluetooth speaker makes a sound, it immediately becomes the focus of the crowd. Bring the atmosphere of singing and dancing crowd. In terms of sports, IPRO also launched an ultra-fast capture function for mobile phone cameras to capture the highlight performance during sports.
Events launched with the IPRO sports capture function
IPRO in Brazil
IPRO titled racing event
In the South American market with strong operators, it is far from enough to impress users with products. At this time, IPRO did not choose to be rigid, but to leverage operators to join the cooperation camp. There is also an interesting story. When the IPRO group brought products and were about to have a difficult negotiation with the operator, they did not expect that the other party also carried an IPRO mobile phone with them. People are deeply impressed by the sound quality of IPRO's mobile phones. They often compare IPRO with other brands, so they have the habit of carrying it with them. And that supposedly difficult negotiation also had a miraculous ending. The operator is bitel, which is still continuing its strategic cooperation with IPRO.
bitel: IPRO strategic partner operator
Today, the cumulative global shipment of IPRO mobile phones has exceeded 100 million units, and it has several independent brands of IPRO and Geniphone. Its products and services are widely distributed in more than 80 countries and regions around the world, with more than 1,000 partners, and have been sold overseas for many years. , won the local sales champion. In 2020, when the epidemic swept the world, IPRO's annual sales achieved a contrarian growth; thanks to the change in user habits of online everything, the proportion of IPRO's smartphone product shipments increased, and IPRO's sales in 2021 reached a new high; It is the high profit of smartphones, and the continuous market demand on the other side is continuing to nourish the South American giant.
Self-built brand, localized operation
Whoever wins the user wins the world, and good products can only be valuable products if they meet the needs of consumers, and can master the bargaining chips of international brands. In terms of international brand building, IPRO has a far-reaching layout, creating its own brand and high-quality products with a far-sighted pattern. The brand has been exported and registered in more than 100 countries and regions around the world. Through localized operations, it has continuously captured the minds of consumers with popular products and lean services, and its brand awareness and reputation are well-known locally.
With the rise of great powers, brands come first. With the development of China's "One Belt, One Road" national strategy, IPRO actively responds to the national strategy with physical investment, and has successively reached strategic cooperation with the Ethiopian National Project Investment Company and the Azerbaijan "China Industrial Town" project. Stable cooperation with well-known enterprises to create a top-notch supply chain system. In recent years, IPRO has followed the trend of the times, developed e-commerce channels, built a new retail ecosystem through organic integration with offline physical stores around the world, and has been awarded the title of Amazon and Alibaba China Gold Seller.
Since then, IPRO has perfectly built an overseas brand road from R&D, production, design to sales, operation and service. The success of IPRO overseas also shows that Chinese companies that go global not only need to innovate in products, but also actively integrate into the international stage, build their own brands according to local conditions, and know how to occupy the minds of customers in order to truly take root in the hearts of consumers.
Hard-core productivity, accelerating transformation and upgrading
Not only has outstanding achievements overseas, but IPRO never forgets to take root and develop in China, actively undertake corporate social responsibility, and join many outstanding domestic enterprises in building the motherland. In 2019, IPRO's global manufacturing center was located in Jiujiang Industrial Park, China, covering an area of 400 acres, with an annual output value of up to 20 billion yuan. Such a strong hard-core productivity has become a strong backing for IPRO to compete in the mobile phone market at home and abroad.
IPRO Smart Factory
In the 14th Five-Year Plan, the state focuses on the topics of self-reliance and self-improvement of science and technology, deepening and upgrading of industrial chain and supply chain, strengthening the construction of modern circulation system, and carbon neutralization. As a local enterprise with international operation, IPRO actively responds to the national call for self-reliance and self-improvement in science and technology. Relying on the strength of the enterprise, IPRO aims to launch products suitable for the consumption characteristics of Chinese people. Six-dimensional tactics such as interconnecting platforms, strengthening brand channel construction, and arranging all products have been implemented to realize the transformation and upgrading from traditional hardware vendors to intelligent hardware + platform + application Internet ecological enterprises.
With the continuous implementation of IPRO's development strategy planning, IPRO's strategic path from the local to the international, and then from the international to the local has become more and more clear. Adhering to the great vision of "allowing everyone to enjoy a better life brought by technology", IPRO, which has both soft and hard comprehensive strength, is bound to ride the wind and waves.
In the 14th Five-Year Plan, the state focuses on the topics of self-reliance and self-improvement of science and technology, deepening and upgrading of industrial chain and supply chain, strengthening the construction of modern circulation system, and carbon neutralization. As a local enterprise with international operation, IPRO actively responds to the national call for self-reliance and self-improvement in science and technology. Relying on the strength of the enterprise, IPRO aims to launch products suitable for the consumption characteristics of Chinese people. Six-dimensional tactics such as interconnecting platforms, strengthening brand channel construction, and arranging all products have been implemented to realize the transformation and upgrading from traditional hardware vendors to intelligent hardware + platform + application Internet ecological enterprises.
With the continuous implementation of IPRO's development strategy planning, IPRO's strategic path from the local to the international, and then from the international to the local has become more and more clear. Adhering to the great vision of "allowing everyone to enjoy a better life brought by technology", IPRO, which has both soft and hard comprehensive strength, is bound to ride the wind and waves.